“my media is rich” - adding life to technology
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Alternativ - Advanced Flash Website
The 1st Flex CMS
MarketOffice furnitureChallengeThe Alternativ business is founded on designing and furnishing offices.Like many design bureaus, Alternativ is unable to compete on price alone and uses design and creativity as a key differentiator.The challenge was to create a design-oriented website reflecting Alternativ’s added value.ResultA new logo, a new baseline and an advanced flash website that received a massive number of prices for… its design ;-). On the technical side, the Alternativ website was one of the first full flash websites that could be indexed in Google and that could be managed with a Flex CMS!
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Amovible - Advanced Flash Website
A website with inspiration
MarketOffice furnitureChallengeFollowing the success of its new website, Alternativ asked us to develop a new website for Amovible, a sister company of Alternativ. Amovible is an interior contractor who works closely with its clients to produce a complete interior design solution.The challenge was to create a new website that would be exactly the same, but totally different from its Alternativ counterpart.ResultSame look and feel, a new logo, a new website… with inspiration!
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Minute Maid - B2C Online marketing
Did you ever taste a Musical cocktail ?
MarketSoft drinksChallengeMinute Maid wanted to promote the use of its fruit juices in the preparation of cocktails. In 2008, a “van-bar” circulated throughout the summer music festivals.To support this action on-site, Minute Maid chose to use the Internet.ResultWith the aim of remaining consistent with Minute Maid's strategy, “my media is rich” implemented an original concept allowing users to make up a music cocktail, to give it a name and to invite as many friends as possible to taste it. The host having invited the most friends won a party for all his or her friends with complimentary cocktails served from the Minute Maid Van-bar.
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Polo PSP - B2C Online marketing
Play with a PSP to win a Polo
MarketAutomotiveChallengeHow can we rejuvenate Volkswagen’s image?ResultWhen Sony told us they were launching a GPS for PSP, we immediately thought of the Polo. After a meeting between Sony and VW, the special series Polo SPS GPS was born!To support the launch campaign, Volkswagen gave away a Polo and Sony some PSP. “my media is rich” developed a jackpot game on the PSP.In just two months, more than 25,000 people participated to win one of the two PSP GPS kits, one of the 3 Slim & Lite PSP, one of the 3 GPS accessory kits or the PSP GPS Polo.
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FunnyLook - B2C Online marketing
Create your FunnyLook
MarketSoft drinksChallengeMaking Funny more popular and better known in Belgium, reaching a better understanding of its customer profile, and developing a business relationship with existing customers.ResultObviously, this website had to create something Funny. Since we wanted this to be user-centric, it made sense that this funny element should be a Funny look. We wanted to offer a very intuitive tool for the FunnyLook builder. A lot of work was done to explain the steps, give tips and advice to the user, so that even a grandmother could build her FunnyLook. As a result, without any marketing, not even a press release, we stand today with an average of 1,000 visits and a 100 new Funny Looks per day.
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Panini - B2B Online marketing
Comic message for serious business
MarketMagazineChallengeHow can we encourage newsagents to order Panini books and stickers to celebrate the launch of a special Simpsons album?ResultUsing internet video! Every bookshop received an email inviting them to discover Panini’s new "Secret"' product. By clicking on the link, the newsagent would find a female presenter in a “Simpson-type” newsagent set. It only took a few minutes to present the new album, media plan and to invite the newsagent to make his order.
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Batibouw - Corporate Website
It’s all about Information Architecture
MarketTrade ShowChallengeReorganise the entire Batibouw website. New interface, new information structure, new navigation.ResultA new strategy: 2 sites in 1: Batibouw during the trade show, Construire & Rénover for the rest of the year. A simple, efficient navigation; direct access to the information searched; a crystal clear interface using the colour coding used in the catalogue. With the new Batibouw site, both exhibitors and visitors could plan and organise their participation to the trade show in a few clicks.
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Sony - Summer emailing campaign
How to double your click rates
MarketElectronic goodsChallengeSony Style wanted to test a new way to announce its promotions via email. The primary objective was to obtain the best possible results in terms of clicks.A simple, direct, straight to the point and vaguely intriguing email campaign. In a word, a comeback to one of the golden rules of marketing: the USP (Unique Selling Proposition - for those of you who have forgotten). The “click through” rate more than doubled with a result of 17% against a usual average of 5%? Any better anyone?
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Shell - Digital Signage - POS marketing
A sign of the times at the station
MarketDigital SignageChallenge“my media is rich” realised these mock-ups for Altavia, which was competing to set up a Digital Signage network in the Shell stations throughout Holland.ResultOne win :)
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Volkswagen - Digital Signage - Shop window
Create attraction to the point of sales
MarketAutomotiveChallengeIn 2008, Volkswagen conducted a survey to analyse the use of Digital Signage in its dealerships. Within the framework of this reflection, “my media is rich” made some mock-ups aimed at presenting its conception of the media.
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Solvay - Digital Signage - Internal Communication
Delivering information to visitors and employees
MarketChemical & pharmaceutical industryChallengeSolvay wanted the capacity to deploy an internal television channel. Apart from supporting HD videos, one of the key criteria for the solution chosen lay in the simplicity of the content management tool.ResultIn a first while, the persons in charge of the project were seduced by the solution proposed by “my media is rich” because its digital signage contains a Media Library allowing the management of any type of format, from a simple PPT to a Flash file or a QuickTime or FLV H.264 (HD format). Secondly, because this Digital Signage is cross-platform: its AIR component can be set up on a Mac Mini or on a PC, whether it runs with Windows or with LINUX. Finally, the CMS associated to this application allows updating media, selecting a template, creating play lists and managing agendas in a few drag & drops.
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Couleur café - Low price TV commercial
Small productions can have a big impact
MarketEntertainmentChallengeHow can we make a video clip for €10,000?ResultYou’ve just seen it!
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Astra Zeneca - Internal Communication
Watch the news instead of reading it
MarketPharmaceuticalsChallengeUpon the deregulation of the pharmaceutical market, AstraZeneca created a new department in charge of the coordination of the exchange of information between the various European countries: Medical Europe. The company wanted to use a striking, innovating means to announce the creation of this new department.ResultAfter having created the logo of the new department, “my media is rich” designed and produced a film done in After Effect. On January 2, all the participants to the European project saw the video message delivered on a USB key.
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Banque de la Poste - Online Digital Roadshow
An interactive TV Show online
MarketBankChallengeEvery quarter, the Banque de la Poste organises a road show to present the new products that it commercialises and to measure the compliance of the results with the objectives.The Banque de la Poste Internal Communication managers were looking for an original means to communicate these results via Internet.Result“my media is rich” made an interactive television programme that included a theme song, a television studio, a presentation of the new products by the management, a detailed explanation of the intermediate results, quiz and games… just like on television!
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Banque de la Poste - Internal reporting Website
Reporting made attractive & dynamic
MarketBankFinancial reporting is not necessarily limited to spreadsheets. To make this reporting more attractive and interactive, the Banque de la Poste asked “my media is rich” to create a dynamic, playful site. Cycling teams embark on a race to reach the objectives. Each month, the KPI are analysed in every detail. Every team automatically receives a status of its achievements in relation with its objectives, its position and a detailed view of each KPI, proving an interesting means to exploit rich media in internal communication.
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Solvin Nanovin - Product Presentation
3D Nanotechnology
MarketChemical & pharmaceutical industryChallengeSolvin wanted to present a new invention. Nanovin is a nanotechnological PVC that can go to a liquid state from a solid state and vice versa.ResultTo illustrate the properties of this revolutionary product, “my media is rich" realised a 3D, semi-liquid, semi-solid texture. The film, which was shown in specialised trade fairs, awoke the curiosity of the target audience: architects, designers, fashion designers, etc.
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Besix - Company Presentation Mock-up
You only get one chance to make a good impression
MarketBuilding & ConstructionChallengeIs it possible to make a company presentation that is simultaneously powerful, original and modular?ResultUsing After Effects, “my media is rich” realised a mock up destined to present Besix in a dynamic manner. The film's content was modular in order to adapt to various audiences.
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